Feb13
A Quick Way to Boost Your Creativity or Productivity
Point: Color affects performance
Story: The background color on your computer screen might influence your creativity or productivity, according to a recent study by the University of British Columbia. Researchers gave participants work tasks on a computer. The experimenters varied whether the tasks were presented against a blue, red or neutral background on the computer screen. The results:
People performing tasks that required attention to detail (like proofreading) did better when the computer background was red.
People performing tasks that required a creativity (like creating new products) did better when the computer background was blue.
Action: Set your computer background to red when you need to focus on details. Set the background to blue when you want to make creative connections.
Sources for more information:
New York Times article
Wired Science
